Colour and Psychology

Holds abstracts of articles on meditation, telepathy, out-of-body experience, telekinesis, qi-gong, etc. that have been published in scientific journals. The full papers can be accessed via your own national library or university.

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bomohwkl
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Colour and Psychology

Post: # 4297Post bomohwkl »

A study of colour emotion and colour preference. Part I: Colour emotions for single colours
Ou LC, Luo MR, Woodcock A, Wright A
COLOR RESEARCH AND APPLICATION
29 (3): 232-240 JUN 2004

Document type: Article Language: English Cited References: 15 Times Cited: 0

Abstract:
This article classifies colour emotions for single colours and develops colour-science-based colour emotion models. In a psychophysical experiment, 31 observers, including 14 British and 17 Chinese subjects assessed 20 colours on 10 colour-emotion scales: warm-cool., heavy-light, modern-classical, clean-dirty, active-passive, hardsoft, tense-relaxed, fresh-stale, masculine-feminine, and like-dislike. Experimental results show no significant difference between male and female data, whereas different results were found between British and Chinese observers for the tense-relaxed and like-dislike scales. The factor analysis identified three colour-emotion factors: colour activity, colour weight, and colour heat. The three factors agreed well with those found by Kobayashi and Sato et al. Four colour-emotion models were developed, including warm-cool, heavy-light, active-passive, and hard-soft. These models were compared with those developed by Sato et al. and Xin and Cheng. The results show that for each colour emotion the models of the three studies agreed with each other, suggesting that the four colour emotions are culture-independent across countries. (C) 2004 Wiley Periodicals, Inc.

Author Keywords:
colour emotion, colour meaning, colour emotion space, cross-cultural study, colour psychology

KeyWords Plus:
JUDGEMENTS, DESIGN

Addresses:
Ou LC, Univ Derby, Colour & Imaging Inst, Kingsway House,Kingsway, Derby DE22 3HL, England
Univ Derby, Colour & Imaging Inst, Derby DE22 3HL, England
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bomohwkl
Posts: 741
Joined: Thu May 06, 2004 4:56 pm

Post: # 4298Post bomohwkl »

A study of colour emotion and colour preference. part II: Colour emotions for two-colour combinations
Ou LC, Luo MR, Woodcock A, Wright A
COLOR RESEARCH AND APPLICATION
29 (4): 292-298 AUG 2004

Document type: Article Language: English Cited References: 9 Times Cited: 0

Abstract:
Eleven colour-emotion scales, warm-cool, heavy-light, modern-classical, clean-dirty, active-passive, hard-soft, harmonious-disharmonious, tense-relaxed, fresh-stale, masculine-feminine, and like-dislike, were investigated on 190 colour pairs with British and Chinese observers. Experimental results show that gender difference existed in masculine-feminine, whereas no significant cultural difference was found between British and Chinese observers. Three colour-emotion factors were identified by the method of factor analysis and were labeled "colour activity," "colour weight," and "colour heat. " These factors were found similar to those extracted from the single colour emotions developed in Part I. This indicates a coherent framework of colour emotion factors for single colours and two-colour combinations. An additivity relationship was found between single-colour and colour-combination emotions. This relationship predicts colour emotions for a colour pair by averaging the colour emotions of individual colours that generate the pair. However, it cannot be applied to colour preference prediction. By combining the additivity relationship with a single-colour emotion model, such as those developed in Part I, a colour-appearance-based model was established for colour-combination emotions. With this model one can predict colour emotions for a colour pair if colour-appearance attributes of the component colours in that pair are known. (C) 2004 Wiley Periodicals, Inc.

Author Keywords:
colour emotion, colour meaning, colour combination, colour-emotion space, cross-cultural study, colour psychology
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bomohwkl
Posts: 741
Joined: Thu May 06, 2004 4:56 pm

Post: # 4299Post bomohwkl »

A study of colour emotion and colour preference. Part III: Colour preference Modeling
Ou LC, Luo MR, Woodcock A, Wright A
COLOR RESEARCH AND APPLICATION
29 (5): 381-389 OCT 2004

Document type: Article Language: English Cited References: 23 Times Cited: 0

Abstract:
In this study three colour preference models for single colours were developed. The first model was developed on the basis of the colour emotions, clean-dirty, tense-relaxed, and heavy-light. In this model colour preference was found affected most by the emotional feeling "clean." The second model was developed on the basis of the three colour-emotion factors identified in Part I, colour activity, colour weight, and colour heat. By combining this model with the colour-science-based formulae of these three factors, which have been developed in Part I, one can predict colour preference of a test colour from its colour-appearance attributes. The third colour preference model was directly developed from colour-appearance attributes. In this model colour preference is determined by the colour difference between a test colour and the reference colour (L*, a*, b*) = (50, -8, 30). The above approaches to modeling single-colour preference were also adopted in modeling colour preference for colour combinations. The results show that it was difficult to predict colour-combination preference by colour emotions only. This study also clarifies the relationship between colour preference and colour harmony. The results show that although colour preference is strongly correlated with colour harmony, there are still colours of which the two scales disagree with each other. (C) 2004 Wiley Periodicals, Inc.

Author Keywords:
colour preference, colour harmony, colour, combination, cross-cultural study, colour emotion, colour meaning, colour psychology

KeyWords Plus:
AFFECTIVE VALUES, HARMONY, COMBINATIONS
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